Performance
Marketing Specialist

“However beautiful the strategy, you should occasionally look at the results.”

Winston Churchill

We’re looking for a Performance Marketing Specialist to help expand our impact and bring solar energy closer to even more homes, rooftops, fields, and commercial buildings across Croatia. You’ll be in charge of our digital campaigns—from strategy to execution—optimizing every click, impression, and invested euro. Working closely with our sales and brand teams, you’ll generate quality leads, boost conversion rates, and build data-driven sales funnels that fuel growth.If ROAS, landing pages, and A/B testing are your second language, and you know your way around Meta and Google Ads Manager like the back of your hand—this role is for you.

‍Terrain: the digital universe—Meta Ads, Google Ads, landing pages, and pixels that never sleep
‍Tools: ROAS, A/B tests, conversions, triggers, automations, keywords, CSVs—and a cool head when ROAS goes downhill
‍Mission: click by click, watt by watt—spread the sun and turn leads into loyal customers and brand ambassadors

If “impression” means more to you than just a feeling, you know exactly when a click is worth it (and when it’s just wasting budget)—we’re reading the same report. If your heart races at a high CTR, you know your funnel shouldn’t leak, and you save every great ad to your swipe file—we’ve got something for you.
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Our solar marketing doesn’t need magicians. We need curious digital minds who test, measure, and test again. Together, we’ll build campaigns that don’t just light up pixels—but people.

01 Digital Campaign Strategy & Execution
02 Paid Ads (Meta, Google, LinkedIn, YouTube)
03 Landing Pages & Conversion Rate Optimization
04 Analytics, Tagging & Attribution
05 Funnel & Lead Quality Optimization

A strategic role in a fast-growing solar company with a mission that matters

Ownership of performance campaigns and marketing automation

Close collaboration with cross-functional teams (sales, design, ops)

Learning budget, conferences, and tools of your choice

Competitive salary, bonus structure, and long-term career growth

3+ years of hands-on experience in performance marketing

Deep knowledge of Meta Ads, Google Ads, Google Analytics, GTM, and CRO best practices

Proven ability to plan, launch, and optimize digital ad campaigns

Data-driven mindset and fluent in dashboards, attribution, and reporting

Comfortable working in a dynamic, fast-paced environment

Fluent in English and Croatian

Ready to scale clean energy through clicks? Send your CV and a short motivation letter to: karijere@lumosenergy.hr.